#Freberg17..It’s a ‘See You Later’

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The time has finally (unfortunately) come to compose my last blog post for #Freberg17. Woah. Where has this semester gone?

This semester has been a whirlwind to say the least. I have grown as a student under Dr. Freberg’s wing. Comm 333 has taught me SO much and has undoubtedly solidified the direction in which I want my future to go. I have had numerous sleepless nights and countless days that have lasted an eternity in order to put my best work forward for this class. In meeting with Dr. Freberg in her office on the first day of the semester in January to gain approval to be included in this class, I immediately knew that this would be a course that I would be so passionate about.

This class is so imperative for students who are looking to work hard and get their hands dirty with a ‘real world’ client experience. You get to work side by side with a client looking for students to takeover their social media for a day and gain insights to everything that goes into running the big show. As a student in this class you will also be able to add onto your resume credentials by becoming certified on Hootsuite! FOR FREE! This is a great opportunity to one-up other applicants looking for the same jobs as you post-grad.

Dr. Freberg exudes so much enthusiasm, passion, and all around joy when teaching her students. Take it from me, I’ve had the pleasure of being her pupil three times now ;). Because of this, all of her classes – especially comm 333, are exciting, engaging, and I look forward to learning from her every Monday, Wednesday, and Friday morning!

All in all, Dr. Freberg’s social media course has been my favorite, and most rewarding class I have ever taken at the University of Louisville. I could not be more thankful to have had a professor as truly caring and wonderful as Dr. Freberg. Her unwavering support for her students and her devotion to their success outside of the classroom is awe inspiring and she should be looked up to by her colleagues. She has patiently helped me get through one of the toughest semesters I have ever had and my gratitude can not be expressed in a blog post.

So, thank you Dr. Freberg, #Freberg17, and all of my readers for showing me love this semester and interacting with me on Twitter. Because of you all, this class was so fulfilling.

It’s not a ‘goodbye’, it’s a ‘see you later’.

See you soon,

Hannah

PS: Huge shoutout to Dr. Karen Freberg for getting her tenure at the University of Louisville. I can not think of a more deserving professor! Congratulations!!

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What is ‘Sleep Hygiene’?

WWS-Insomnia

A basic sleep hygiene list might look something like this:

  • Limit your caffeine intake, and don’t have any after 3 or so in the afternoon
  • Set times to go to sleep and wake up
  • No naps, not even 20 minute power naps
  • Don’t be in or near your bed for anything except sleeping
  • Try meditation, yoga, or breathing techniques
  • Try harder to relax, but don’t try too hard to sleep

Sleep hygiene is a set of rules you’re supposed to follow in order to get good sleep. Most people have the luxury of not caring too much about it, because when their brain and body get tired they can go to bed and recharge. Following these rules is important even for perfectly healthy individuals, but mandatory for those of us who suffer from sleep disorders.

There are different kinds of insomnia: not being able to fall asleep, not being able to stay asleep, and not being able to have restful sleep. I’m unlucky enough to have all three. I’m not going to lie, insomnia is incredibly difficult to live with. I almost never wake up feeling rested, which can make it difficult to start my day with a positive outlook. I get incredibly sleepy at inopportune times, and I’ve spent too many hours of my life staring at a dark ceiling. I’ve fallen into bed, completely worn out, only to find myself unable to get any of the rest I so desperately need.

One of the more frustrating things, however, is that people don’t seem to understand insomnia. Sure, most people have had a sleepless night or two at least once in their lives, but I’ve run into a lot of people who don’t understand what it means to suffer from it in the long term. Inevitably, when someone asks how I am, tired will be a part of that. People joke about how being tired is just part of their personality now, and I get it, a lot of people are sleep deprived in college. But for me, the problem isn’t temporary – I’ve been sleep deprived for as long as I can remember.

A lot of people think that not being able to sleep is somehow glamorous, like it’s my hidden superpower. While it is easier for me to pull an all-nighter, this isn’t by choice, and it isn’t a good thing – no one should be awake for more than a day. Going without sleep has huge negative impacts on your brain, and I am not immune to these – I’m just more accustomed to them.

As far as doing work, that thing that most people spend most of their day on, whether it’s academic work or their job, when you’re sleep deprived it can be near impossible to read, much less create anything decent. Yet somehow people think that because I spend less of my time asleep, then I must spend that time being productive. In reality, a lot of that time is spent just trying to wish myself to sleep. Some days, completing my work is like trying to run a marathon, except once I’ve reached the end, there’s no reward or rest.

The constant bags under my eyes are unpleasant. It’s incredibly difficult to wade through a fog of lethargy and exhaustion day after day. But honestly, what tires me out the most is the lack of sympathy. Whether it’s because of finals or an involuntary mental blockade, if your friends are tired be kind to them. Get the rest you need, and if you need some tips on how to sleep better, I’ve got you covered.

See you soon,

Hannah

[Picture Link: http://bit.ly/2o34uG8]

Click on Me!

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Greetings, reader. This is clickbait. Thanks for clicking. I really appreciate it, and so do the advertising companies. I do, because I like feeling heard, and when you read my articles, that’s how you make me feel. Thanks for that. The advertising companies do because your click is worth way more than you think it is.

Soon, an ad will appear in the middle of this article, interrupting your reading and breaking your focus. Or maybe it just did. This has probably happened to you more than once if you’ve ever read any kind of article on the internet before. Odds are, it hasn’t been the same ad. But it’s probably always been something that kind of has to do with your life. For me, this happens all the time, probably because I read a lot of articles on my phone. I am constantly having to close popup windows and ignore flashing billboards in the margins of the article I’m reading about the wastefulness of capitalism.

This is the world in which we live, but the thing I find most confusing is that the ad which is shown to me most often is an ad for the college which I already attend. People I know personally jump onto my computer screen, trying to get me to come to a school I live at right now. To me, this seems like a waste of an advertisement. Isn’t the whole point to try and attract people who don’t already have what you’re promoting?

The idea of advertising something is to spread the word to people who may be interested in the product, service, or idea you are marketing. With the creation of the internet, the world of advertising exploded. Suddenly there was never before seen access to consumers all across the globe, from all age groups, ethnicities, and walks of life. But how does a company ensure that its products or services are being seen by the right people? The answer is cookies. Cookies are small bits of data gathered by some websites which contain information on every person who visits them. They are sent to advertising agencies, which use them to promote products they think each individual would be interested in based on their internet browsing patterns. Because of cookies, my frequent visits to the website of my own college ensures that 70% of the ads I see are for that college. This happens with purchasing patterns on Amazon, videos watched on Youtube, and countless other websites.

Companies get paid based on how many people click on their ad, so it is very important that they target the right people, those most likely to click. The websites on which the ads appear get paid to put the ads on the page being viewed. Therefore, it is a phenomenal success for several parties when you click on literally anything on the internet. Everything is clickbait. This article is clickbait. Be mindful where you click, because it could come back to haunt you.

PS: When you browse the internet, there are thousands of unseen tracking technologies that connect you and your browsing data to companies across the world so that they can target you with ads and communications, analyze your browsing behavior, and integrate their own third-party web technologies. These trackers slow down page load time as they transmit and download data, increase clutter on websites with ads and pop-ups, and put your information at risk as they share your browsing behavior with other companies. https://www.ghostery.com/ is an enlightening Google Chrome extension tool! Ghostery offers a free browser extension that makes browsing the internet cleaner, faster, and safer. This tool detects and blocks tracking technologies on the websites you visit to speed up page loads, eliminate clutter, and protect your data and privacy. It also keeps you informed on what companies are tracking you and gives you the tools you need to determine what to block and when!

See you soon,

Hannah

[Picture Link: http://bit.ly/2mMCbvD]

Come Alive in the Nighttime

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I’ve been a “night owl” my whole life. What does this mean? It means I perform better at night, and would rather stay up late doing work than wake up early. In college, the night owl route is a popular one, but many adults would argue that the real world doesn’t look kindly upon those of us that like to stay up late. Here’s an argument in favor of all you night owls.

First of all, just because someone works better at night doesn’t mean that they are unable to wake up early. I still like to get up at a decent time every day and get work done. I would much rather sleep at 2 and wake up at 8 or 9 than sleep at 11 and wake up at 6, though. Going to bed late and getting up early aren’t mutually exclusive.

Second, night owls will usually stay up late until a project is done. I won’t go to bed sometimes until I’ve finished an assignment, whereas some people I know will convince themselves that they’ll get up early in the morning and work on an assignment and will then forget, sleep in, or run out of time. I theoretically have endless hours of the night to get my work done!

Third, nighttime is a very peaceful time to get work done. The world is mostly asleep, and there’s a serene sort of feeling in working alone when it’s dark. I always think my best when I’m in a quiet place and I’ve had time all day to think and process what’s going on around me. In the mornings, I haven’t had time to wake up or really do anything, so it’s hard to get my brain moving amidst the hustle and bustle of a new day.

How, you might ask, do night owls stay up so late? I don’t prefer drinking coffee at night so my go-to strategy is turning up the brightness on my computer until my eyes are shocked into staying open. I wish I were kidding. Normally, though, night owls thrive on caffeine and will often sleep in to accommodate staying up.

Even though morning people are admirable, being a night owl has its perks. Need someone to talk to you late at night when you’re lying in bed thinking about the world’s problems? We’re awake! Interested in seeing all the bunnies and other creatures that are nocturnal? We are awake to see them! Like going on late night food runs? We believe in midnight snacks! There’s a good side to everything, right?

See you soon,

Hannah

[Picture Link: http://bit.ly/2nf1arF]

Practice Makes Perfect

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At the end of the day, all we really have are the relationships that we’ve established.

Whenever people hear the phrase “networking,” fears of socialization with high executives who control the future run rampant. And who can blame them… For many, social interaction in that setting can be incredibly difficult as it is, and with such opportunities relying upon making a good first impression, nerves are more than likely going to hinder already weak social skills.

“Practice makes perfect” has surely been etched into our heads since childhood, and yet many of us continue to not follow that same advice. The biggest trick to improving one’s skills are, as previously mentioned, practice practice practice. And how does somebody practice social skills?

One cannot be afraid to throw themselves to the sharks if they wish to grow. Yes, it may seem intimidating, and yes, it may cause all sorts of panic or other panic-induced issues. But at the end of the day, practice makes perfect, and the more you throw yourself to the sharks, the less you’ll be affected by the situation.

And what about the specifics of networking? The handshakes, the eye contact, the conversations which help tout your strengths to convince people what you’re made of? ONCE AGAIN, it’s all about throwing yourself into the fire and hoping for the best. Nobody ever expects an archetypal person to come up and woo them without flaw, and as soon as that fact becomes established, then that is when the key to success is truly achieved.

See you soon,

Hannah

[Picture Link: http://bit.ly/2mfVCxO]

Influencing: New Dream Job?

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A new job is on the rise for millennials. If you spend any time scrolling on Instagram, then you know what I am talking about.

Instagram influencers are aspirational fashionistas, photographers, makeup artists, travelers, athletes, foodies and other experts in their field who collaborate with brands to reach and engage with consumers who spend hours a day on social media platforms. You may not even realize it, but these Instagrammers influence you to make purchasing decisions every day.

This sounds like a pretty nice gig, almost too good to be true. So I can just go about my daily life, posting pictures of whatever, and get paid for it? That’s not exactly how it works, though; your favorite Instagram influencer has a lot of work that goes on behind the scenes.

According to Mashable, influencers on Instagram can earn from $100 to $11,006 for content they post in collaboration with a brand. Someone with over one million followers can expect to earn between $6,104 and $24,406 per post. Not too shabby for a little square picture! A lot of this also comes in the form of exchange, where the influencer might get free product if they post a certain number of pictures each month.

So is it time to start building a social media following?

Influencer Marketing Agency (IMA) helps brands connect with the world’s top influencers to develop and manage creative influencer marketing strategies to effectively spread out a brand’s story. This makes the product more tangible and real to the consumer.

A lot plays into how much a blogger or influencer gets paid. They need to have a strong relationship with their followers, be likeable and credible. This works because what we see on Instagram often reflects everyday life; the makeup, clothes and products that are frequently posted are not ads on TV — they are real people really using the products.

This shows that people are choosing to listen to each other over brands. We believe that influencers know what they are talking about; they have tight-knit communities and can reach many people. It at least feels more authentic when we are seeing the product being used by people we admire or trust.

The popularity of influencers has caused some backlash, especially in the fashion industry. Alessandra Codinha, a Vogue Fashion News Editor doesn’t believe that influencers will last: “I have to think that soon people will wise up to how particularly gross the whole practice of paid appearances and borrowed outfits looks.” She believes instead of celebrating actual style, the influencers today seem to be more concerned with getting followers rather than being a true fashion enthusiast.

When you think about how profit plays into being an Instagram influencer, is it really sincerity the Vogue team is worried about? Or competition?

For an influencer, being concerned about your followers isn’t vanity, it’s business. Reaching the Instagram community is a central marketing strategy because social currency is capital. Labels aren’t just looking for help reaching niche Instagram communities; they also want assistance creating effective marketing strategies. Corporate brands aren’t interfering with the Instagrammer’s creative process; they are merely using people already involved in the community to present their products in a very homegrown sort of way.

So if you are already doing something you love, why not try and make a little cash on the side?

See you soon,

Hannah

[Picture Link: http://bit.ly/2mI3rv6]

Keep Your Rep Up!

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When you think of Facebook, what comes to mind? Friends? Family? Entertainment? Photos? Well, for most people, networking is probably not something that comes to mind.

When Facebook was first released, it was created as a social media platform for college students to communicate with each other. You actually needed a college email to create an account. As time has progressed, that changed. People of all ages utilize Facebook for various reasons, but what most people don’t realize is that employers are looking at your profiles and your online activity.

Yes, I know. You can make it private. I know you can change the settings and no one can see what you post except your friends list. But what happens when you share a vulgar video? Someone else shares it and then someone else and so on. Well guess what? Your name is still attached to the original share and all kinds of people from all over the world are seeing this video. Maybe you didn’t create it, but your name is still attached to it.

Have you ever thought about the pictures that you post or even the picture that your friends post of you? If you have pictures posted of you dancing on a coffee table at a party or funneling beers, then you may want to reconsider a few things.

If you haven’t already, just Google your name. Because I guarantee employers will do it. You may be surprised at what you may find.

Social media has become such a large part of our daily lives that in the workplace, people are generally professional, but employers are wanting to tap in so they can see who you really are.

The world we live in today revolves around social media so it is important to build your professional brand along with your personal brand online. Think about the things that you post. How do you think others see you? Is this the image you want to create for yourself? Maybe it is and maybe it isn’t.

Building your brand online is not something that happens over night. It may require some self-development as to who you want to be and what you need to get there. Your online behavior is a representation of who you are. This is how others perceive you

Just remember this is your future. There are endless possibilities that could occur. What happens if you need a job in the future? You never know who knows who. Sometimes, networking is half the battle of landing a good job. Even if you already have a job, who’s to say there won’t be a company layoff in the year?

One of your friends on your Facebook may have the connection you need to get an interview somewhere.

Think twice about what you post.

See you soon,

Hannah

PS: Here is a link to the Facebook privacy page: http://bit.ly/2ko7CyN

[Picture Link: http://bit.ly/2ko1q9C]

To Disclose, or Not to Disclose

advertisingSocial media personalities who have Tweeted, Instagrammed, and Snapped their way to stardom have no doubt caught the attention of businesses large and small. Much like how professional athletes and other celebrities are paid to endorse products, businesses and retailers have increasingly turned to recognized social media personalities to recommend their products. Although social media influencers can get paid significant sums of money for product placement and rave reviews, sometimes the relationship with the company is not readily apparent to the public. Where the endorsement is not based on genuine user experience, this can have a misleading and negative impact on consumers.

Disclosing the connection is important to the truth about the advertisement or endorsement. The basic premise behind the truth-in-advertising principle is that all advertising, including endorsements, whether direct or indirect, should be honest and not mislead the public.

There are some influencers who may post about a certain product and simply review and recommend the product with no connection to the marketers of those products. However, influencers who are compensated, or receive the product or other benefits from the marketer for the sole purpose of providing a recommendation may be deceiving their audience where the connection is not disclosed.

Legal reviewers of advertising and promotional materials should be aware of a company’s use of influencers and ensure proper disclosures are used. While there is no special wording required for the disclosure, an effective statement should be clear and should give the audience the essential information and the nature of the relationship. For example, if the influencer received the product for free, the disclosure could simply read, “Company X sent me this product to try…” If the influencer was paid for the endorsement, say so. If the endorsement is a video post, ensure the disclosure is clear and prominent in the video itself, and not merely in the text of the description.

The US Federal Trade Commission (FTC) published “The FTC’s Endorsement Guides – What People Are Asking” in May 2015 to provide guidance on how to disclose connections between brands and their endorsers to consumers and provides over 35 examples of various endorsement scenarios. This is a very useful tool for common-folk like you and I to refer to when unsure about an influencer and/or company!

I hope this tidbit of information was useful to those of you who are curious about how influencers and companies work together to advertise products and make a living doing so!

See you soon,

Hannah

[Picture Link: http://bit.ly/2jaWujS]

Hi, I’m Hannah

blogselfieMy name is Hannah Marie Jett – You can call me Han. For my social media class I was told I needed to introduce myself through a blog, as well as keep it up throughout the semester. I have never had an easy time coming up with things to say about myself in length, nor have I ever really needed to. So this may be a little difficult, bear with me!

I am a 22-year old female and a Senior communications major graduating in August from the University of Louisville (Louisville, KY). I was born and raised in Louisville and I am a die-hard Cards fan! I am also a witty girl with a sense of humor and a touch of sarcasm that can get me into, or out of, a sticky situation. I am a lover of all things; including, but not limited to: music, fashion, makeup and binge watching Netflix or Youtube – whichever I am in the mood for that day. I thoroughly enjoy people watching and being surrounded by those who mean the most to me while doing it. I strive to make each day count and to ensure that I am putting my best foot forward – That is, after I have my cup of coffee.

That is just a little insight as to who I am and what makes me, me. Throughout the semester I will be writing about not only things that pertain to social media, but about topics that interest me, inspire me, and that even I can learn from. I have high hopes that I will touch the lives of others by this blog and to peak interests, inspire souls, and educate those with a willing to learn!

May this semester start with a BANG!

Till next time,

Hannah

PS: I have attached my Spotify playlist if you would like to take a listen, I have a wide variety of music on there!

https://open.spotify.com/user/12168469775